 | 1. The Tipping Point: How Little Things Can Make a Big Difference
EUR 4,00
|
 | 2. Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
EUR 14,61
|
| |
|
 | 3. The (Mis) Behavior of Markets: A Fractal View of Risk, Ruin And Reward
EUR 19,22
|
 | 4. Buyology: Truth and Lies About Why We Buy
EUR 10,73
|
 | 5. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
EUR 7,54
|
 | 6. MARKETING MANAGEMENT: International Edition
EUR 52,07
|
|
|
 | 7. The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-free Play
EUR 6,29
|
 | 8. Positioning: The Battle for Your Mind
EUR 5,10
|
 | 9. The Product Manager s Handbook
EUR 21,91
|
 | 10. The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
EUR 15,23
|